Everyday your customers are bombarded with distractions and advertisements on a continuous basis. Trying to break through all the ‘noise’ and capture your potential customer’s attention can be a daunting task. With so many marketing methods available to business owners today, it is confusing to determine which marketing method will give you the best return on your efforts and investment.

What was once perceived to be a fad, video marketing has exploded onto the internet and has proved to be viable marketing method for business owners. While web sites, quality content and social media are all worthwhile marketing strategies, video marketing is the most effective method you can use to reach your customers. The popularity in videos has grown over the past few years and has increased 50% since just last year alone.

Today, YouTube reaches a viewing audience of 1 billion users each month, encompassing over 6 billion hours of videos being watched on YouTube every thirty days. Each minute 100 hours of videos are uploaded to YouTube. And if you are still not convinced, you will be excited to know that the Nielsen Company stated YouTube reaches more US adults ages 18-34 than any cable network. The field is wide open and ready for smart business owners to take advantage of the benefits video marketing has to offer them.

Video can be a very powerful medium, and if done properly, has the ability to capture your customer’s attention and draw them into your message. Video gives business owners the opportunity to impart their company’s voice and style. Words and images are a great way to connect with customers, but video allows your company’s voice to shine through and gives your message more impact.

Video also has the capacity to capture your customer’s attention in other ways. Ranking a video on page one of Google’s search results will display your video thumbnail in the search listings. Having the thumbnail image of your video on Google’s search page attracts more attention and gets more customers to click through to see your message. Even videos on the bottom of the search result page have the potential to receive more attention than normal links in the top positions of the search results.

While getting your company’s main message across is important, users also respond well to videos that offer helpful content to them. Creating videos with helpful tips and tricks in your industry will keep users coming back to your channel to stay updated on your company’s latest news. Users who find videos with helpful content, tend to enjoy sharing their newfound knowledge with family and friends. Creating videos with tips and tricks has the capacity to go viral in social media outlets. A viral video has the potential to reach more customers than most business owners realize.

Creating a video channel for your company will allow you to impart your company’s vision, voice and message. It is never too late to start your video marketing campaign and the sooner your company begins a video campaign the more opportunity you have to get an edge on your competition. Contact us today to develop a video marketing campaign that suits your company’s needs.